Is a dark exterior hurting your business? If your exterior lighting leaves much to be desired, you may be putting your company at a disadvantage. Not only can better-lighting help improve your chance of business, but it can enhance the look of your building and improve security.
Entice New Visitors
There’s a scene we’d like you to consider, it’s a common horror trope. As you’re approaching a building at night there’s minimal lighting, the lone outdoor light is flickering, and the soundtrack begins to surge letting viewers know that something bad is about to happen. Now consider, this isn’t a movie, but the exterior of your business. And years of horror tropes have taught many of your customers that they should get right back in their car and drive far, far away.
Along with making your business less terrifying, good exterior lighting can make your business far more visible to passersby, this especially important as the day gets shorter. If your business is well lit, inviting, and easy to access, more potential customers are likely to approach.
Improving your curb appeal is always a good idea, and lighting is a great way to do just that. Outdoor lighting can be used in a variety of ways, including to help highlight any architectural or landscaping features. Additionally, if you use colored bulbs or lighted signage, you may be setting the tone for your business in a unique and effective way.
One of the biggest reasons to increase your outdoor lighting is to improve security. Not only will a well-lit front make customers feel safe, but it decreases the threat of break-in significantly. If you have security cameras, they will be more effective if the lighting is good, and most criminals will be deterred by the likelihood of being seen on camera and by the passerby. Good lighting also helps reduce the chance that someone can be injured on or near your business. If you have good exterior lighting the risk of tripping or falling is significantly reduced.
All of Your Commercial Landscaping Needs from Atlantic Maintenance Group
Atlantic Maintenance Group is a full-service landscaping company, providing maintenance, design, and construction, as well as snow removal, and asphalt and concrete services. To get your free quote today, give us a call at 410-768-4720 or contact us via our website today. You can also follow us on Facebook, Twitter, Pinterest, and Google+ to see how we’re growing!